The Paradox of Choice – Why More Is Less
In this one hour Google TechTalk, psychologist Barry Schwartz takes aim at one of the central dogmas in our modern civilisation: freedom of choice. He argues that, contrary to intuition, more choice does not make you freer but more paralysed, more choice does not make you happier but actually more dissatisfied.
If you liked his talk, read his book The Paradox of Choice – Why More Is Less