In this one hour Google TechTalk, psychologist Barry Schwartz takes aim at one of the central dogmas in our modern civilisation: freedom of choice. He argues that, contrary to intuition, more choice does not make you freer but more paralysed, more choice does not make you happier but actually more dissatisfied.

If you liked his talk, read his book The Paradox of Choice - Why More Is Less.

Nobel Prize winner Daniel Kahneman is an Israeli-American psychologist who is renowned for his work in behavioral economics and hedonic psychology.

Intuition: Marvels and Flaws

In this one hour lecture he gave at UC Berkeley in August 2007, he explores the idea of intuition. He distinguishes two modes of thinking, what he calls System 1 and System 2.

System 1: Intuition
eg. reading a facial expression
• Fast
• Automatic
• Slow-learning
• Effortless
• Associative

System 2: Reasoning
eg. calculating 17 x 24 is 408
• Slow
• Controlled
• Flexible
• Effortful
• Rule-governed

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